Toyota to kill Scion brand

2380 Views 5 Replies 5 Participants Last post by Briggs, Feb 10, 2016

BenAround

Discussion Starter · Feb 3, 2016

Confirmed; Scion to end this coming August

Toyota kills ailing Scion brand

1 - 6 of 6 Posts

This is interesting. Toyota has already killed off the Matrix once due to low sales. The iM is essentially a stylish Matrix. Toyota has a bit more stranded design costs in this iM than they had in the 2009 Matrix. If I was a betting man, I'd say there will be no 2018 Toyota iM. Get em while they're less than hot boys.

It's too bad the general public does not realize what a great car the iM is. But I said the same thing about the Matrix and look where that ended up. This is bad news regardless of Toyota's happy spin on this.

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Briggs

· #3 · Feb 5, 2016

With Scion going under, maybe Toyota will be able to bring back the Celica.

Best of all, there's now room for the return of Toyota's most storied sporting nameplate: Celica. Unfortunately, Scion had to die in order to make that possible. There was no way the dealers would get terribly excited about the idea of a rebooted Celica as long as they had the Scion tC in the showroom; in fact, some of my more jaded friends in the car-sales game used to joke that the "tC" in "Scion tC" really stood for "toyotaCelica". The fact that the tC never exhibited any of the joie de vivre that characterized the best of the Celicas didn't matter terribly much to the bulk of the Toyota dealers out there. One cheap coupe on the floorplan was enough as far as they were concerned.

The Death of Scion Is an Opportunity for Toyota to Return to its Performance Roots

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Gotcha

· #4 · Feb 9, 2016

Maybe they will be able to do a performance version of some of these cheaper models similar to what other brands are doing with their hatchbacks.

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Patrick.S

· #5 · Feb 9, 2016

Gotcha said:
Maybe they will be able to do a performance version of some of these cheaper models similar to what other brands are doing with their hatchbacks.

Maybe not a performance model but I can see TRD trims becoming easier to bring to market, or at the worst, just TRD parts available as accessories.