The Death of Scion Is an Opportunity for Toyota to Return to its Performance RootsBest of all, there's now room for the return of Toyota's most storied sporting nameplate: Celica. Unfortunately, Scion had to die in order to make that possible. There was no way the dealers would get terribly excited about the idea of a rebooted Celica as long as they had the Scion tC in the showroom; in fact, some of my more jaded friends in the car-sales game used to joke that the "tC" in "Scion tC" really stood for "toyotaCelica". The fact that the tC never exhibited any of the joie de vivre that characterized the best of the Celicas didn't matter terribly much to the bulk of the Toyota dealers out there. One cheap coupe on the floorplan was enough as far as they were concerned.
Maybe not a performance model but I can see TRD trims becoming easier to bring to market, or at the worst, just TRD parts available as accessories.Maybe they will be able to do a performance version of some of these cheaper models similar to what other brands are doing with their hatchbacks.