Which Corolla is he comparing the iM to?
My guess is he is referring to the newest Corolla which had a body style change in 2014.Which Corolla is he comparing the iM to?
As a current Scion owner and having several friends that I have met through Scion car culture, it makes a huge difference to me. Scion's numbers are way down since the peak in 2006 and there has been talk of tanking the brand. I would hate to see that and miss out on the chance to meet more people due to the car culture. I want Scion to sell more iM's than Corolla's. Toyota has enough good press and it's about time Scion gets some. I understand that they are both made by Toyota, I just don't want the public opinion of Scion to be similar to that of Saturn or Pontiac.Isn't that just saying that the Auris is better than the Corolla? I just don't think it's that big a deal. They are both made by the same brand and the Corolla is a fine vehicle.
so then you might as well buy a corolla? LOL...Isn't that just saying that the Auris is better than the Corolla? I just don't think it's that big a deal. They are both made by the same brand and the Corolla is a fine vehicle.
then you don't understand how cannibalisation works. Scion can't cannibalise Toyota because its far to small and lacks the brand cache to do so. Toyota can totally consume scion should they want to...It just seems like Scion wouldn't purposely compare itself to Toyota. They would rather say they are better than a brand they are actually wanting to compete with. Stealing sales from Toyota is basically cannibalization.
I think they are testing that with Lexus too.Isn't Toyota also using Scion as a testing grounds of sorts for the online car ordering option?
I think its a matter of wording though. Its really not that the iM is "superior" to the Corolla, it's more that the iM offers something different than the Corolla that may be better suited to different customers' needs. The two vehicles aren't targeting the exact same type of buyer.then you don't understand how cannibalisation works. Scion can't cannibalise Toyota because its far to small and lacks the brand cache to do so. Toyota can totally consume scion should they want to...
Its different then two mcdonalds located near each other cannibalising their respective same store sales.
For scion to siphon off a couple thousand sales from the Corolla is largely INSIGNIFICANT to the health of Toyota, yet extremely important to the health of scion. And for Toyota its a way to keep consumers around who may not want a relatively uninspiring Corolla. They now have an experimental weapon to try and keep potential buyers out of Mazda 3's and Civic's...
Its a parent and child relationship, not a combative one.
THe iM is superior to the Corolla in the ways that Scion shoppers are after. YeS?I think its a matter of wording though. Its really not that the iM is "superior" to the Corolla, it's more that the iM offers something different than the Corolla that may be better suited to different customers' needs. The two vehicles aren't targeting the exact same type of buyer.
The conversation would be:
"I don't think the Corolla is for me because of x,y,and z." --> "Well, there is the Scion iM that might be more what you are looking for."
Not:
"I'm interested in the Corolla." --> "Well, you could go with the Corolla, but the Scion iM is a superior vehicle actually. Have you looked at that?"
yes they will if it helps them make a sale. "we think the iM is superior for your needs". Toyota is not likely to say a Honda is better then a Toyota however...I'm sure Toyota is not about to say that one of their vehicles is better than another. They probably just accentuate the strengths of each of their products.
Yup, most folks need direction and education on products and if you can be that person, chances are you can get a commission out of what they actually need. Good of its a Scion dealer attached to a Toyota one, but not independent.Any good salesperson knows that if one product isn't right for a customer, you should say so, but you should also propose another product that would better fit the customer's needs.
I've never seen one....maybe a separate building....but next door to Toyota.I don't think I have seen an independent Scion dealer. Does that even exist? I have seen independent Lexus or Toyota dealers, but not a standalone Scion lot.
Always seen them on the same lot but though there might be the possibility one might be standalone.I don't think I have seen an independent Scion dealer. Does that even exist? I have seen independent Lexus or Toyota dealers, but not a standalone Scion lot.