Good news for Porsche or disaster for Scion?
Seven years ago the 'youth' oriented Scion brand eclipsed 100,000 annual sales in the USA by selling tC's and xB's to retirees. Now they've sold less cars then Porsche through September.
The picture has darkened over the last year, through the first eight months of 2014 Scion was 10,000 cars up on Porsche. Through the first 8 months of 2015 Scion trails by 2,200 units.
Granted this plays out as Porsche is posting record sales numbers on the back of baby Macan. Has Scions need for a crossover ever been more clear?