Scion is planning on releasing new models soon though, so that should be something that will help the brand out.Dealers moved fewer than 3,700 cars last month; that’s approximately the same number of Camrys Toyota sells every 0.02 seconds.
That is ultimately the focus, who, something I think even scion has reported to have a loose understanding of last I checked.I think a part of the analysis that might be missing is WHO buys Scion cars. Typically its lower income households, Scion really competes with Mitsubishi... who is quite fond of subprime lending... That could be where Scion is losing...
no they're better off not engaging at all, but mitsubishi has made a significant push recently...I think that the iM will sell pretty well compared to what they currently have out.
I understand what you are saying about the subprime thing. Are you saying that SCIon might do better if it allowed more subprime lending?
Why do you say its better they don't participate in sub-prime lending? I realize its a controversial practice from an ethical point of view, but as far as what is good for the business, why not?no they're better off not engaging at all, but mitsubishi has made a significant push recently...
