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Discussion Starter · #1 ·
January wasn't a great month for Scion. The brand saw sales decrease by 8% when compared to the same month last year.

Dealers moved fewer than 3,700 cars last month; that’s approximately the same number of Camrys Toyota sells every 0.02 seconds.
Scion is planning on releasing new models soon though, so that should be something that will help the brand out.
 

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Not surprising, nothing much has changed with them, meanwhile other brands get new cars.

Just not sure for how long they can maintain sales with the iM, fingers crossed that it's better than what other vehicles of theirs have been like.
 

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I think a part of the analysis that might be missing is WHO buys Scion cars. Typically its lower income households, Scion really competes with Mitsubishi... who is quite fond of subprime lending... That could be where Scion is losing...
 

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Discussion Starter · #4 ·
I think that the iM will sell pretty well compared to what they currently have out.

I understand what you are saying about the subprime thing. Are you saying that SCIon might do better if it allowed more subprime lending?
 

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I think a part of the analysis that might be missing is WHO buys Scion cars. Typically its lower income households, Scion really competes with Mitsubishi... who is quite fond of subprime lending... That could be where Scion is losing...
That is ultimately the focus, who, something I think even scion has reported to have a loose understanding of last I checked.
 

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I think that the iM will sell pretty well compared to what they currently have out.

I understand what you are saying about the subprime thing. Are you saying that SCIon might do better if it allowed more subprime lending?
no they're better off not engaging at all, but mitsubishi has made a significant push recently...
 

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Discussion Starter · #7 ·
no they're better off not engaging at all, but mitsubishi has made a significant push recently...
Why do you say its better they don't participate in sub-prime lending? I realize its a controversial practice from an ethical point of view, but as far as what is good for the business, why not?
 
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