People love the FR-S, but sales has been slipping. One theory behind that is that everyone who wants one already has it, and andother is that the FR-S simply doesn't have enough horsepower to please the crowd that it is aiming for.
Scion is looking to inject some excitement into the model by releasing a FR-S Release Series 2.0. It is a limited edition of the FR-S that will only have 1,000 built.
The Release Series 2.0 is fitted with “luxurious appointments and premium features” such as black microsuede-upholstered seats and uplevel camel-colored trim on the armrests and door panels. It also packs additional equipment such as dual-zone air conditioning, HID xenon headlights, and a keyless ignition with push-button start. Outside, the Release Series 2.0 is denoted by its Lunar Storm paint, special 17-inch wheels, and front and rear spoilers.
All that exclusivity and extra features come at a price. The price of the Release Series 2.0 takes the price from $26,895 to $30,305.
It ups the ante in many ways, but notably absent from the upgrades to this limited edition model is any increase in horsepower or performance.
Scion Announces FR-S Release Series 2.0 ? News ? Car and Driver | Car and Driver Blog