Scion Confirms Brand New Sedan to be Revealed Alongside iM in New York

8179 Views 18 Replies 7 Participants Last post by ToddMS, Mar 31, 2015

Gotcha

Discussion Starter · Jan 7, 2015

Scion has confirmed that it will be revealing its first ever sedan at the 2015 New York International Auto Show in April.

Over the past short while we have heard from Toyota North America CEO Jim Lentz that Scion is being turned into ta entry-level premium brand. "I still personally believe small-premium is the direction we should be going," he told Ward's Auto.

We also heard from Scion Vice President Doug Murtha that there are three new Scion models in the works. One of those is the Scion iM, based on the Toyota Auris. We now have news that the second of these three vehicles is a sedan. it will be the first ever sedan sold by Scion.

The two cars, along with the yet unknown third, will be targeting "independently minded" 18-34 year old customers. Although that may describe more how the customers think of themselves rather than what is actually going on with them since I have also read in Auto News that Scion is "tracking a societal shift that has parents exerting more influence over their children's life decisions."

There are a lot of mixed messages going on here between the parental influence line, the small premium idea and the "independently minded" thing. Given all of that it is unclear right now what to expect from Scion's upcoming sedan. What do you think the sedan will look like? Will it be based on a Toyota sedan, and if yes, which one?

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1 - 19 of 19 Posts

iMTaylor

· #2 · Jan 7, 2015

The Scion iM logo is now official too:

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Reactions: 1

SiM

· #3 · Jan 7, 2015

I really like that logo, should look even better once one the car. Hopefully future logo's from scion are like this, executed with the same mix of lines and flat areas

Filmore

· #4 · Jan 7, 2015

I bet scion gets their very own corolla....or maybe camry based something as that would protect the iM

Gotcha

Discussion Starter · #5 · Jan 8, 2015

The "logo" isn't very inspiring in my opinion. It is just the letters i and m. Sure they had to design the font but I just find it pretty run of the mill.

If the sedan follows suit with the iM then it probably won't be anything too unique. It will just be a Scion badged Corolla.

Filmore

· #6 · Jan 8, 2015

Gotcha said:
The "logo" isn't very inspiring in my opinion. It is just the letters i and m. Sure they had to design the font but I just find it pretty run of the mill.

If the sedan follows suit with the iM then it probably won't be anything too unique. It will just be a Scion badged Corolla.

they're...letters.... how could Scion of done better to inspire you with two letters?

DBB

· #7 · Jan 9, 2015

2

I wonder if perhaps the Sedan they're bringing over could in fact be the Mark X? FR sedan would mesh perfectly with Scions image as well as complement the FRS nicely...

Toyota Mark X - Wikipedia, the free encyclopedia

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Filmore

· #8 · Jan 9, 2015

I doubt that, all rumors seem to be pointing to a reskinned Mazda 2 sedan... Don't know how that will fare under the same lights as Corolla and Yaris however...

Gotcha

Discussion Starter · #9 · Jan 9, 2015

Filmore said:
they're...letters.... how could Scion of done better to inspire you with two letters?

I'm not sure. I don't design logos. I do think that there are other examples of car name logos that are more interesting than this one though. The BMW M performance division for example.

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Patrick.S

· #10 · Jan 10, 2015

Gotcha said:
I'm not sure. I don't design logos. I do think that there are other examples of car name logos that are more interesting than this one though. The BMW M performance division for example.

That's a performance division and by using this as part of your comparison, it's not an apples to apples comparison. Want to go apples to apples and use something BMW? Compare the 'iM' name to '2 Series', but even then i wouldn't bring BMW into this for more than obvious reasons.

SiM

· #11 · Jan 15, 2015

I wouldn't mind seeing this face with a scion badge:

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Gotcha

Discussion Starter · #12 · Jan 16, 2015

Very true. I think that it kinda looks like it would fit in as a Scion too. The front fascia just look like it would be Scion.

Filmore

· #13 · Jan 16, 2015

It would, completely agreed, and the car itself squares with Scions overarching ideology (fun, RWD all the good stuff) but nothing about the X indicates volume, and Scion is volume hunting right now...

Gotcha

Discussion Starter · #14 · Jan 17, 2015

Why couldn't it be a volume car? It definitely isn't a luxury vehicle.

Filmore

· #15 · Jan 19, 2015

Gotcha said:
Why couldn't it be a volume car? It definitely isn't a luxury vehicle.

New question, you tell me why it CAN be a volume car???

Its not a volume product in Japan...If you think being a not luxury full size RWD sedan occupying the same showroom space as the venerable volume Camry is the road to success...

if FRS isn't tickling the fancy of core Scion buyers, clearly sporty RWDness is irrelevant to them... it may square with Scions ideology, but it most certainly does not square with what their consumers are demanding and ultimately buying...

SiM

· #16 · Jan 20, 2015

Actually if anything it has far more potential of being a volume car than some other scion models and not just one that peaks in sales from launch but has better chances to sustain sales volume at safe levels.

Gotcha

Discussion Starter · #17 · Jan 20, 2015

It may not be a volume car because of the competition that it faces, but I think that if you just take it for what it is, it does have the potential to be a volume car. I think that @Filmore 's argument is really, "any Scion vehicle will never be a volume model."

SiM

· #18 · Jan 31, 2015

The fact of the matter is, potential is their for volume even when looking at everything in it's segment and not just it alone, it just depends on what their preparation and execution is like.

ToddMS

· #19 · Mar 31, 2015

Less than 24 hours to see the final product and get a glimpse at the next concept. Excited to see what happens.

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