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Discussion Starter · #1 ·


Scion has confirmed that it will be revealing its first ever sedan at the 2015 New York International Auto Show in April.

Over the past short while we have heard from Toyota North America CEO Jim Lentz that Scion is being turned into ta entry-level premium brand. "I still personally believe small-premium is the direction we should be going," he told Ward's Auto.

We also heard from Scion Vice President Doug Murtha that there are three new Scion models in the works. One of those is the Scion iM, based on the Toyota Auris. We now have news that the second of these three vehicles is a sedan. it will be the first ever sedan sold by Scion.

The two cars, along with the yet unknown third, will be targeting "independently minded" 18-34 year old customers. Although that may describe more how the customers think of themselves rather than what is actually going on with them since I have also read in Auto News that Scion is "tracking a societal shift that has parents exerting more influence over their children's life decisions."

There are a lot of mixed messages going on here between the parental influence line, the small premium idea and the "independently minded" thing. Given all of that it is unclear right now what to expect from Scion's upcoming sedan. What do you think the sedan will look like? Will it be based on a Toyota sedan, and if yes, which one?
 

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Discussion Starter · #5 ·
The "logo" isn't very inspiring in my opinion. It is just the letters i and m. Sure they had to design the font but I just find it pretty run of the mill.

If the sedan follows suit with the iM then it probably won't be anything too unique. It will just be a Scion badged Corolla.
 

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The "logo" isn't very inspiring in my opinion. It is just the letters i and m. Sure they had to design the font but I just find it pretty run of the mill.

If the sedan follows suit with the iM then it probably won't be anything too unique. It will just be a Scion badged Corolla.
they're...letters.... how could Scion of done better to inspire you with two letters? ;)
 

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I'm not sure. I don't design logos. I do think that there are other examples of car name logos that are more interesting than this one though. The BMW M performance division for example.

That's a performance division and by using this as part of your comparison, it's not an apples to apples comparison. Want to go apples to apples and use something BMW? Compare the 'iM' name to '2 Series', but even then i wouldn't bring BMW into this for more than obvious reasons.
 

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Why couldn't it be a volume car? It definitely isn't a luxury vehicle.
New question, you tell me why it CAN be a volume car???

Its not a volume product in Japan...If you think being a not luxury full size RWD sedan occupying the same showroom space as the venerable volume Camry is the road to success...

if FRS isn't tickling the fancy of core Scion buyers, clearly sporty RWDness is irrelevant to them... it may square with Scions ideology, but it most certainly does not square with what their consumers are demanding and ultimately buying...
 

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Actually if anything it has far more potential of being a volume car than some other scion models and not just one that peaks in sales from launch but has better chances to sustain sales volume at safe levels.
 

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Discussion Starter · #17 ·
It may not be a volume car because of the competition that it faces, but I think that if you just take it for what it is, it does have the potential to be a volume car. I think that @Filmore 's argument is really, "any Scion vehicle will never be a volume model."
 
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