Scion has confirmed that it will be revealing its first ever sedan at the 2015 New York International Auto Show in April.
Over the past short while we have heard from Toyota North America CEO Jim Lentz that Scion is being turned into ta entry-level premium brand. "I still personally believe small-premium is the direction we should be going," he told Ward's Auto.
We also heard from Scion Vice President Doug Murtha that there are three new Scion models in the works. One of those is the Scion iM, based on the Toyota Auris. We now have news that the second of these three vehicles is a sedan. it will be the first ever sedan sold by Scion.
The two cars, along with the yet unknown third, will be targeting "independently minded" 18-34 year old customers. Although that may describe more how the customers think of themselves rather than what is actually going on with them since I have also read in Auto News that Scion is "tracking a societal shift that has parents exerting more influence over their children's life decisions."
There are a lot of mixed messages going on here between the parental influence line, the small premium idea and the "independently minded" thing. Given all of that it is unclear right now what to expect from Scion's upcoming sedan. What do you think the sedan will look like? Will it be based on a Toyota sedan, and if yes, which one?