The Scion iM logo is now official too:

they're...letters.... how could Scion of done better to inspire you with two letters?The "logo" isn't very inspiring in my opinion. It is just the letters i and m. Sure they had to design the font but I just find it pretty run of the mill.
If the sedan follows suit with the iM then it probably won't be anything too unique. It will just be a Scion badged Corolla.
That's a performance division and by using this as part of your comparison, it's not an apples to apples comparison. Want to go apples to apples and use something BMW? Compare the 'iM' name to '2 Series', but even then i wouldn't bring BMW into this for more than obvious reasons.I'm not sure. I don't design logos. I do think that there are other examples of car name logos that are more interesting than this one though. The BMW M performance division for example.
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New question, you tell me why it CAN be a volume car???Why couldn't it be a volume car? It definitely isn't a luxury vehicle.