At least this seems like Scion is trying to make a comeback. They haven't really come out with a new vehicle for the longest time. Do you think that Scion has the potential to rebound or is it already in the grave?
I'm just not sure if the name scion carries enough cachet. Toyota makes great product yes, but how many outside of diehards understand that a Scion is a Toyota? (yes I know they're sold in the same places)At least this seems like Scion is trying to make a comeback. They haven't really come out with a new vehicle for the longest time. Do you think that Scion has the potential to rebound or is it already in the grave?
well this is the fundamental problem Scion has run up against. What they sell is too funky for the old white boy culture that Toyota appeals to, Scion is supposed to be the youthful exciting brand but it carries no connection with old exciting Toyota...Are you saying they should take the FRS and make it a Toyota? It actually could boost sales of the model, but it would be so sad to take away the one thing that Scion has going for it.
Before the iM even has an opportunity to debut Scion is already moving beyond that.
If I had to put money down they're going to be showing the Mazda 2 based sedan Autoguide was prattling on about back in June...The first car will most definitely be the productionized iM, however the second he has remained coy on. What Harbuck did say however was that it makes sense for Scion to leverage Toyota's expansive global portfolio.
So what's the early speculation? Well for one there is the Aygo city runabout however there are doubts about its ability to meet US crash ratings.
Perhaps more surprising is the addition of a conventional sedan to the youth-focused brand’s lineup. That car will actually be based on the upcoming next-gen Mazda2 platform.
Past reports have indicated the next-generation Yaris will also be based off the Mazda2 and will even use a Mazda engine. Production of the next-generation Mazda2 will begin at the company’s new plant in Salamanca, Mexico in mid-2015.