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Discussion Starter · #1 ·


Scion is going on a hard product offensive, and that will continue with the introduction of the Scion C-HR crossover at the Detroit Auto Show in January.

We first saw the Scion C-HR concept at the LA auto show, but it had appeared with a Toyota badge at the 2014 Paris Auto Show, and the 2015 Frankfurt Motor Show.

It will come with a turbo-charged gas option and a hybrid option, the same that comes in the Prius. The gasoline engine will be sourced from the Japanese-market Auris.

Toyota's C-HR to Debut in Production Form Next Month at Detroit Auto Show ? News ? Car and Driver | Car and Driver Blog
 

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News of the hybrid option is new to me and what is a brilliant move, since Hybrid CUV's and SUV's are selling in good volume, with the way Scion configures vehicles and prices them, this should be another clear win for them. Range in this should be close enough to the Prius due to what it could potentially weigh combined with power output throughout the power range.
 

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Discussion Starter · #7 ·
Its quite possible. They will have to do something to tie their lineup together, and the grille seems like an easy way to do that.
 

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It was a bit of a let down when they didn't reveal the production model. When are they actually going to reveal it? Did Toyota give word about the date?
 

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Discussion Starter · #10 ·
“Toyota’s North American reps have reached out to us to say this isn’t happening. The C-HR is coming—it seems we’ll just have to wait a bit longer to see the final production version.”
I mean they have been pumping out models fairly quickly so I think I can handle Scion taking their time with this one.
 

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Chicago auto show is possible but i'm starting to think they might want to hold their own event as to not get lost in the rest of the news released around shows.
 

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I don't know about that. Not sure if the model is significant enough for that. All of their other recent models have debuted at an auto show.
 

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Looks like we will see the Toyota (Global) version of the C-HR in March (*LINK*) and a version of it racing on the Ring in the middle of the year.
 

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Discussion Starter · #14 ·
So it will debut as a Scion and then immediately revert back to being a Toyota again since Scion is folding?
 

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I think this was going to debut as a 2017 model (even if they have a production model ready to go in August). The Scion's last model year will be 2016 so I don't think this will ever be a Scion. Cool mod would be to get the emblems for it and make it a Scion. C-HR might be tough if they change the name.
 

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I think this was going to debut as a 2017 model (even if they have a production model ready to go in August). The Scion's last model year will be 2016 so I don't think this will ever be a Scion. Cool mod would be to get the emblems for it and make it a Scion. C-HR might be tough if they change the name.
That is my impression from the articles that any 2017 model will be with a Toyota badge. When it makes it's next auto show appearance you will see Toyota on it.
 

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Discussion Starter · #17 ·
Anyone else feel like this decision was made recently? I mean why debut the C-HR with a Scion badge and the other Scion cars as well? Why invest a lot into advertising the Scion brand? All to put it 6 feet under.
 

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Anyone else feel like this decision was made recently? I mean why debut the C-HR with a Scion badge and the other Scion cars as well? Why invest a lot into advertising the Scion brand? All to put it 6 feet under.
Seems like that. I think they may have been leaning that way and were waiting to see how well the new models sold.

Scion sold 5099 cars in January. If it sold like that for 12 months that would be 61,000+ cars. Too low for management to sustain them?
 

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Seems like that. I think they may have been leaning that way and were waiting to see how well the new models sold.

Scion sold 5099 cars in January. If it sold like that for 12 months that would be 61,000+ cars. Too low for management to sustain them?
Brand recognition and appreciation are low, whereas Toyota is always in the top spot.

Sales model doesn't incentivize dealer staff that's already working with the Toyota model.

Sales volume relative to the amount of dealerships is abysmal (well over a thousand in America alone) Divide that number across the yearly sales and well, lol, it's a joke. Individual models sell in higher numbers than the entire brand right now even with two mainstream oriented models (iA & iM, and ****, even the tC).

The xB was the only seriously successful model for the brand and the bulk of its sales were in '06.

Everything about this is good for both Toyota and us (parts/equipment availability and thus lower insurance and maintenance costs in the long run). The only ones SOL are the tC owners.

Scion seriously should've never existed. The issue that justified its existence may have been real, but it was a product problem at the core, not a brand one. Nothing Scion does couldn't have been done by Toyota. Just look at what everything everyone else is doing.
 
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