Seems like that. I think they may have been leaning that way and were waiting to see how well the new models sold.
Scion sold 5099 cars in January. If it sold like that for 12 months that would be 61,000+ cars. Too low for management to sustain them?
Brand recognition and appreciation are low, whereas Toyota is always in the top spot.
Sales model doesn't incentivize dealer staff that's already working with the Toyota model.
Sales volume relative to the amount of dealerships is abysmal (well over a thousand in America alone) Divide that number across the yearly sales and well, lol, it's a joke. Individual models sell in higher numbers than the entire brand right now even with two mainstream oriented models (iA & iM, and ****, even the tC).
The xB was the only seriously successful model for the brand and the bulk of its sales were in '06.
Everything about this is good for both Toyota and us (parts/equipment availability and thus lower insurance and maintenance costs in the long run). The only ones SOL are the tC owners.
Scion seriously should've never existed. The issue that justified its existence may have been real, but it was a product problem at the core, not a brand one. Nothing Scion does couldn't have been done by Toyota. Just look at what everything everyone else is doing.