[bicepeak]

Anyone seen an ad yet? The cars have been officially introduced so I was expecting an ad blitz by now.

 

[bicepeak]

OK...I found the article. The ads are supposed to begin two weeks after the September 1st intro so we should see something in another week.


http://www.autonews.com/article/20150419/RETAIL03/304209927/scion-shifts-ad-model-for-ia-im-launch

 

[S-Factor]

Now that you've brought it up, I don't think the iM has been advertised all that much besides the video from Eddie Huang. They'll probably have to advertise through more conventional means like TV commercials.

 

[bicepeak]

Now that you've brought it up, I don't think the iM has been advertised all that much besides the video from Eddie Huang. They'll probably have to advertise through more conventional means like TV commercials.

According to the article, that's the plan
They are going to advertise just like everyone else, not just the usual way they have done it in the past

 

[Briggs]

As a course correction, Scion will rely more on TV ads than it has in the past. This is partly to broaden the brand's reach and partly as a concession to dealers who have been waiting out the drought of new Scion models.

I'm actually surprised. I don't watch TV. It seems to me that digital ads on YouTube would be a better bet. I suppose TV still gets the most amount of impressions.