Anyone seen an ad yet? The cars have been officially introduced so I was expecting an ad blitz by now.
According to the article, that's the planNow that you've brought it up, I don't think the iM has been advertised all that much besides the video from Eddie Huang. They'll probably have to advertise through more conventional means like TV commercials.
I'm actually surprised. I don't watch TV. It seems to me that digital ads on YouTube would be a better bet. I suppose TV still gets the most amount of impressions.As a course correction, Scion will rely more on TV ads than it has in the past. This is partly to broaden the brand's reach and partly as a concession to dealers who have been waiting out the drought of new Scion models.