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I know that sales of the iM is steadily pretty low nationally here in the U.S, as most people here prefer SUVs, crossovers, trucks and sedans over hatchback-cars. Unlike Europe and many other places globally, hatchbacks here have traditionally been a niche market at best - and generally confined to budget ecoboxes in most cases. Interestingly enough, in my experience (here in Phoenix, AZ), Toyota hatchbacks (minus the Prius models) seem to be the least likely ones to been seen driving around in this area, compared to hatchbacks from other brands. I see far far far more hatchbacks from Ford, Chevy, Hyundai, Kia, Volkswagen, Fiat, Honda, Nissan, etc. Very few of the Matrix, the Yaris or the iM. Even the Lexus CT200H is more common to see around here than those models. The various Prius models are also very common, however - despite their eyesore styling (it's obviously ALL about the MPG rating with those).
The Toyota Yaris is fairly uncommon, and literally like spotting bigfoot or a UFO to see a sporty 2012+ SE trim model driving around. I have seen only 3-4 other 2015-2017 Yaris SE on the road since they made their debut 3 years ago (I absolutely love mine BTW), and only a few more than that of the 2012-2014 SE version. The few 2012+ (3rd Gen) Yaris that I do see are usually the stripped-down budget-minded L/LE trims, and probably rentals, since that makes up the overwhelming bulk of the dismal Yaris sales in the U.S. market (despite selling well in other countries). The 2007-2011 hatch and sedan Yaris are probably the most common of the uncommon Yaris here in Phoenix.
The iM around here is almost equally rare on the roads as a Yaris SE. During all my daily commute and errand-running driving since 2016, I have seen about a half-dozen on the road. It's a better car than the Corolla in every respect, yet I seem tons of the latest Corolla EVERY DAY.
On the plus side, it's always nice to drive an uncommon car that isn't literally sitting at every stop light and parking lot in multiples when you pull up - like the Civic, Corolla, Camry, RAV4, Accord, Elantra, etc. etc. etc.
The Toyota Yaris is fairly uncommon, and literally like spotting bigfoot or a UFO to see a sporty 2012+ SE trim model driving around. I have seen only 3-4 other 2015-2017 Yaris SE on the road since they made their debut 3 years ago (I absolutely love mine BTW), and only a few more than that of the 2012-2014 SE version. The few 2012+ (3rd Gen) Yaris that I do see are usually the stripped-down budget-minded L/LE trims, and probably rentals, since that makes up the overwhelming bulk of the dismal Yaris sales in the U.S. market (despite selling well in other countries). The 2007-2011 hatch and sedan Yaris are probably the most common of the uncommon Yaris here in Phoenix.
The iM around here is almost equally rare on the roads as a Yaris SE. During all my daily commute and errand-running driving since 2016, I have seen about a half-dozen on the road. It's a better car than the Corolla in every respect, yet I seem tons of the latest Corolla EVERY DAY.
On the plus side, it's always nice to drive an uncommon car that isn't literally sitting at every stop light and parking lot in multiples when you pull up - like the Civic, Corolla, Camry, RAV4, Accord, Elantra, etc. etc. etc.