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Discussion Starter · #1 ·
The commercials did manage to get a laugh out of me so that's a plus and they made sure to emphasize on the fact that a lot of the features come standard.


I personally like the wacky inflatable tube man commercial the most.
 

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The urkle one was awesome and it helps to include things like that which helps to target an audience that can relate to seeing the show which now have money to get an iM.
 

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Discussion Starter · #4 ·
It's great that they're embracing their weirdness and more so now because of their unique pricing structure.
Scion says that two more commercials will be rolled out in the coming months. Not sure how they'll beat the flailing tube man with a cup of coffee.
 

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The only problem I have with these ads are that the iA and the iM are not weird cars. They are rather mainstream styled cars for the current segment. Otherwise they are good ads.

But maybe I'm thinking about this wrong.
 

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The only problem I have with these ads are that the iA and the iM are not weird cars. They are rather mainstream styled cars for the current segment. Otherwise they are good ads.

But maybe I'm thinking about this wrong.
You have to imagine that after doing market research that they figured the demographic of buyers would dig this sort of material. I'm sure there will be ads that appeal to you directly and those like you.
 

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I actually am very surprised Franco got involved in this. Great pick up for Scion.

My favorite one is the blow up guy. I love that guy.
 

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Discussion Starter · #8 ·
Lol, it's weird how Franco even agreed to be in their ad.
Funny line, we know it's cause he was probably paid quite a bit.
 

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The only problem I have with these ads are that the iA and the iM are not weird cars. They are rather mainstream styled cars for the current segment. Otherwise they are good ads.

But maybe I'm thinking about this wrong.
I didn't take from the commercials that the cars were weird because the line just before that in each commercial is talking about all the standard features. That is the connection I made watching them......which is Scion's best selling point.
 

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Lol, it's weird how Franco even agreed to be in their ad.
Funny line, we know it's cause he was probably paid quite a bit.
That would depend on how much they offered to pay him and i'm sure it was some high amount, tough to say exactly how much though.
 
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