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Built to inhale disgusting smells? That just is baffling. "Disgusting" is not a word I would want someone to say while promoting a vehicle for me.
I think this comes back to pulling in his audience, and his audience would want to see him being himself although to the traditional vehicle ad it may not be favored.

They're just trying to market a product to the demo without making them feel like they're being sold to.
 

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I think this comes back to pulling in his audience, and his audience would want to see him being himself although to the traditional vehicle ad it may not be favored.

They're just trying to market a product to the demo without making them feel like they're being sold to.
who is his audience... and better yet who the farkle is he???
 
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