Sure sounds like what would be part of their recipe, taking cues from the iM hopefully as that had some things i really likedI could see a new version of the Urban Cruiser being a good base for a Scion CUV. Give it some funkier headlights and tailights and it would do the job well.
or a really cheap one that moves big volume... >But do you guys think that Toyota would put in the money to make a uniquely Scion vehicle? I'm just not sure if they could given what they would expect to make back from it in sales. It would have to be a really nice car.
Exactly.It really depends on the car, how good of a car it is whether it is something entry level from them or something higher up, just needs to be a good product, something that will maintain good sales over time.
Toyota CorollaBut that's the thing. What kind of volume can you expect a car wearing a Scion badge to move? Make it too cheap and people won't find it alluring enough. But the company also doesn't put too much money into it in case it doesn't sell enough. A bit of a catch-22.