Between Scion and its core buyer (whoever that is), perhaps thats the problem, Toyota doesn't know who exactly they're speaking with or why for that matter (well why is to sell them a car naturally, I mean why would they speak to US?)
Is this what you're seeing here?“The tastes of today’s younger buyers have evolved,” Doug Murtha, Scion vice president, said in a statement. “They want a car that provides excitement and individuality, as well as the comfort, technology and reliability that Scion offers.”