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Discussion Starter · #1 ·
Lets be honest, Scion never sparked the wave of youthful revolution it was tasked with at outset. However Toyota thinks they may have a solution... TRD badges on Corollas and Camrys...

Today Automotive News reports that following the success of their Toyota Racing Development edition trucks, Toyota is set to do TRD editions of their other passenger cars in a bid to attract younger, more performance-minded buyers.
Toyota Hopes TRD Performance Cars Will Bring In The Youths Scion Didn't

Could TRD succeed where Scion has failed?
 

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I could see that working perhaps. TRD would work in conjunction with Toyota instead of trying to be an off shoot. If they did do that, then I think they would shut down or completely reinvent Scion at the same time.
 
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