Scion has set itself a goal -- make the whole process of buying a Scion vehicle take less than an hour.
To achieve this Scion has created what it calls "Pure Process Plus." This program is designed to integrate and streamline the car buying steps in order to cut down on the amount of time the customer has to spend in the dealership. The program is being implemented at about a dozen dealerships to begin with, and Scion wants to take the initiative nationwide in 2016.
Scion vice president Doug Murtha says:
Initial customer reactions are positive.
One Automaker Hopes to Sell Cars in Under an Hour
To achieve this Scion has created what it calls "Pure Process Plus." This program is designed to integrate and streamline the car buying steps in order to cut down on the amount of time the customer has to spend in the dealership. The program is being implemented at about a dozen dealerships to begin with, and Scion wants to take the initiative nationwide in 2016.
Scion vice president Doug Murtha says:
Customers go online and "build" the car that they want. The program then lets shoppers search local dealerships for the availability of that vehicle and get pricing and financing information.“[the program] enables a customer to bring as much of the purchase process into their living room as they choose.”
Initial customer reactions are positive.
One Automaker Hopes to Sell Cars in Under an Hour