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Scion highlighted 5 reasons why its all-new iM might be for you, all being key areas to consider when shopping around and coming to a final decision on whether you want to go with the iM or something else:


We’re just about a month away until our two new models join the Scion lineup – the sporty Scion iM 4-door hatchback and the Scion iA sedan. Each have a distinct personality all their own, much like you, and it can be difficult deciding which one is better suited for your needs. Here are 5 reasons why a hatchback – like the 2016 iM – might be for you!

1. Practicality
By simply folding the rear seats down, you’re granted loads of space for cargo. If you’re the type who does a lot of transporting, whether it is for loading luggage, sporting occasions, camping equipment, your drum set, etc. the additional cargo volume will come in handy! See, hatchbacks are plenty practical.

2. Style
Go on, admit it – hatchbacks look pretty cool, right? The iM’s exterior design is sleek and sporty, a nice silhouette in comparison to sedans in the marketplace.

3. Higher Resale Value
According to AutoTrader, it’s been said that hatchback variants “retain a higher resale value than its sedan counterpart, up to 58-percent of its value after three years. “

4. Uniqueness
Some cars only come in one configuration: as a hatchback, which makes it all the more special and unique in the marketplace.

5. Affordability
The Scion iM comes loaded with plenty of standard features that you might not find to be so “standard” such as the backup camera, dual-zone automatic climate control, LED daytime running lights, Pioneer 7” touch screen, bluetooth hands-free phone and streaming audio, and more. The best part? The Scion iM starts under $20,000.
 

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It's great that the Scion is cheap with a higher than average resale value. Meaning that owners can switch out an older model hatchback for a newer one without worrying too much about their wallets.
 

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you know what... all of those points also hold true for crossovers... probabaly the reason we're seeing people buying them hand over fist...
 

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you know what... all of those points also hold true for crossovers... probabaly the reason we're seeing people buying them hand over fist...
Are people doing the same for hatchbacks too or are crossovers more popular for hand over purchases?
 

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I think crossovers are the more popular segment. If you look at how popular the HR-V, Fiat, Mini, Encore, CX-3, Trax, . . . market is, there are a lot more people looking at those.
 

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They are, one of the big reasons why is they target the same consumer from multiple segments, straddling all of them which does well to pull people from other brands and to even move them around internally as some may be brand loyalists.
 

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I think crossovers are the more popular segment. If you look at how popular the HR-V, Fiat, Mini, Encore, CX-3, Trax, . . . market is, there are a lot more people looking at those.
The word is getting stronger that a Scion crossover is coming. This from Grand Rapids.......

"Among other things, Scion is looking to add a crossover-utility vehicle, possibly even a small pickup truck along the lines of the A-BAT concept vehicle it showed a few years back. And Murtha says the brand could use all-wheel-drive technology to "increase our share in some colder climates." "


Scion Aims to Recapture Trendsetters With Two Non-Boxy New Models - NBC News
 
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